CATS gaining attention…isn't new…eh? But this time, everyone is 'pretending' to be serious…and thus are very keen on SAVING THE ROYAL CAT…TIGER!!! Various campaigns, banners, and GROUP DISCUSSIONS are the tools (visible for save tiger movement). Celebrities are expressing their concern about the tiger-NATIONAL PRIDE and constantly the magic number is displayed…1411 left..!!!
BEFORE WRITING THIS…I got myself updated and the COUNT SO FAR IS 1215!!!!!!!
Encouraging!
A huge investment by AIRKEL (read between the lines…don’t want to rope in any controversies) for the SAVE TIGER campaign, strong initiative by a renowned TV news channel---NTDV, Super launch of the campaign in presence of BIG 'B', some experts in wildlife (I was really delighted that these people were invited, and were given a chance to speak---atleast on that day). BIG B instantly extended his 'voice' and 'face' for the campaign…(created a BUZZ!), CEO AIRKEL was busy in justifying the company's involvement and was striving hard to catch media's attention. The NTDV hosts were using their ORATORY skills to make the launch look 'concerned'. Emotional intelligence was flooding in that room, and further it was transferred via media, nationally. (Globally too…might attract foreign investors!)
Every effort that was visible had a result- Brand Creation…for the time being, TIGER was left alone in the clips that were played on huge screens, in that hall. Here, I am not being a pessimist but trying to look at this entire effort in a distorted way, so as to understand and convey what I have understood.
Support from politicians, huge corporate contribution, celebrities endorsing the campaign, media channels, everything looks good to start with, but the question is, is it going to help the BIG CAT ?
Who is going to look after their natural homes-forests?
Is anyone keeping a check on the activities taking place in national parks, sanctuaries?
Poaching, selling tiger skins… who is the watchdog???
Are we really concerned on saving this beautiful creature?
When so much money is spent, Government grants are used…why the campaign just limits itself to the ads, concerned messages?? Why can’t the organizers publically disclose the Line of Action (If any...) and how the campaign is going to SAVE TIGERS???
Nature is very strong, I feel tigers will live forever if nature decides so… Homo sapiens sapiens must CLEVERLY use their highly evolved BRAINS and shouldn’t interfere with Natures Law and Order.
The royal beauty is under threat; we must save it from cruel EXTINCTION…as the coming generations then, will see it in FILMS, SNAPS and DOCUMENTARIES!!!
#Note: By writing this I am not 'Branding' my Blog!
9 comments:
Nicely written ! I totally agree with you. We do not know Aircel's line of action to save tigers! Or is it just their Corporate Social Responsibility initiative to show off. May be this year Aircel will win a CSR award, who knows!
@ Jui.... yeah... so true...
Who cares about the tiger, and nature as a whole...
well written and observed!
True that signing petitions and holding banners won't make things work here. as long as demand is there, supply will find its way and demand will end with tigers only.
but we need some sort of bang to show that its on threshold now and Aircels' initiative MIGHT put some pressure to at least plan an action.
@ Apeksha
Hope this turns out the way you are saying...but in this 'dynamic' market...companies/organizations limit themselves to BANG a.k.a Showoff!
Nice:)
But some awareness is better than nothing,right? Only that it stops with the figure. It gives the common man no hint whatsoever about what he has to do!
But look at the reach it had- it was massive! people ARE concerned! you tell them what they need to do, they sure would!
http://yourstruly-motormouth.blogspot.com/2010/02/guest-post-tiger-tales.html
that's what I'd suggest.(its a guest blog, not my own, and hey,aren't we all into marketing?:D )
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